In education consultancy the decision cycle is long; visitors ask the same question across different pages. The site was therefore built around information architecture rather than campaign pages: university, city and programme content link into one another.
Pages are pre-generated, so visitors receive ready files rather than an application running on the server. The result is low resource consumption and consistent load times.
While migrating the content inventory from the previous setup, the URL structure was preserved and internal links were rebuilt against the new architecture.