In healthcare communication the visitor's first question is explicit: "Who is this person and how will they help me?" The page hierarchy was rebuilt to answer that question within the first screen.
Since most traffic is mobile, the mobile view was treated as a separate piece of work: overflowing sections, unreadable headings and touch targets were each corrected.
Appointment and contact steps remain reachable throughout the page, so whenever a visitor decides, the next step is already at hand.