Wondering what the top 3 digital marketing trends are for 2023? As we say goodbye to 2022, we've put together a special article to show you which trends are on the horizon for 2023. Let's take a look right now at what we can learn from the world of PPC, SEO, and digital marketing:
PPC Trends for 2023
When it comes to PPC, or pay-per-click, the landscape of these ads has changed dramatically over the past few years. In 2022, media costs rose by 20% to 40%, so we advised our clients to simplify their strategies and focus only on their highest-ROAS campaigns. This is partly due to the changes Google and Meta made to their ads, and partly due to the shifting business environment after the pandemic.
However, if we head into a recession next year, expect advertisers to pull back their budgets. We're already starting to hear that companies are bracing for the worst. Recessions are scary, but they can also be fertile ground for new opportunities. Fewer advertisers allocating budget to PPC means less competition for everyone else and cheaper inventory. Dollar for dollar, clients should see far better returns than we did in 2022.
SEO Trends for 2023
If you haven't been following our blog, you may have missed how Google has been hammering us with algorithm updates in Q3 and Q4. "Helpful Content" and "Information Gain Scores" — take a look at what we've written about this shifting focus. With these two major changes, it's no surprise that content is more king than ever.
Sites with rich, unique, consistent content are climbing the rankings. This means now is a great time to invest in copywriting, an SEO audit, and building out a blog for your site.
Digital Marketing Trends for 2023
As algorithms change and budgets tighten, moving your audience to a place you own becomes even more important. Social media can be a powerful tool, but you're often at the mercy of the platform deciding what type of content it thinks its users want to see. Even with the best social media strategies, you don't have much control.
That's why we recommend making sure you're working to move your social media or website audience onto an email list. Building your email list and engaging consistently with your audience delivers a great return on investment for 2023.
Need a New Digital Marketing Strategy for 2023?
If you think your 2022 strategy is starting to feel dated, we can help get you back on track so you can keep pace with the ever-changing digital marketing landscape in 2023. To get started, reach out to us.İlgili yazılar