Google Ads management
Search advertising brings the traffic with the highest purchase intent; the real work is filtering that intent down to the right part of it.
What drains a search budget is usually not the wrong keyword but a missing negative list. When words like "free", "how to" and "jobs" are not excluded, the campaign spends on people seeking information, and the report shows clicks where there is no demand.
Match type decides how much control the account has. Broad match delivers volume quickly but drifts toward irrelevant queries when left unchecked; phrase and exact are narrower but predictable. In most accounts the right structure keeps them in separate campaigns so they do not bid against each other.
In ad copy, consistency with the landing page matters more than cleverness. When the offer named in the ad is not visible in the first screen of the page, the user returns to search — and that pulls down both the budget and the quality score.
What it covers
- Campaign types
- Search, Performance Max, Shopping, Local
- Setup
- Account structure, keywords, negatives, extensions
- Measurement
- Conversion events, call tracking, GA4 link
- Reporting
- Campaign breakdown, search terms report, recommendations
Related services
Frequently asked
What is the minimum budget for Google Ads?
The floor is set by the cost per click in your sector. Where clicks are expensive, a very small budget runs out before producing statistically meaningful data; starting with one narrow service and one narrow area is healthier in that case.
Who owns the ad account?
The account stays in your ownership and we manage it through granted access. When the engagement ends, the historical data, conversion definitions and audiences remain with you.
When do results start to show?
Search campaigns can bring traffic from day one, but meaningful optimisation needs enough conversion data to accumulate. That period varies with budget and how often conversions occur.