Biomedical & Medical Devices industry

In biomedical and medical devices the buyer is institutional and looks for technical detail: which standards the device meets, how service and spare-part support work, how long installation takes. The site should answer those questions rather than defer them.

A searchable, filterable product catalogue is far more useful than PDF lists. Publishing technical documentation consistently both shortens the sales process and earns visibility for long-tail search queries.

The structure of a product page directly affects the buying decision. Presenting technical specifications as a table, in the same order on every product, lets a buyer place two models side by side. Making compatible consumables and spare parts reachable from the same page also reduces the volume of after-sales questions.

Purchasing here usually moves through a quotation or tender process. Having the information that maps to a technical specification already on the site shortens quote preparation. Downloadable product codes and technical documents also let a buyer complete their internal evaluation without needing your involvement.

What belongs on a product page?

A technical buyer is looking for the model, the specifications, compatibility information and any document numbers. When those sit inside an image a search engine cannot read them; presenting them as text in a table improves both discoverability and comparison.

How should certificates be presented?

Rather than showing a certificate only as a logo, state which product or process it covers, which body issued it and when. Purchasing in this field usually passes through a compliance check, and missing information is a direct reason to be dropped from the list.

Do we need an English version?

If you work on the supply or import side, yes; your counterpart often does not read Turkish. Machine translation is not enough here: a technical term written differently from the way the industry uses it means the product never matches the words people search for.

In what order should product labels and packaging be handled?

Space first, design second. Medical-device labelling is regulated, and the area left after the mandatory fields — identification details, batch or serial, symbols — have been placed is the area design gets to work in. Doing it the other way round produces a handsome label with no room for the required information. Work therefore starts from the list of mandatory fields; keeping that list current sits with the institution’s own compliance. Technical catalogues and exhibition material follow.