Every channel, measured the same way.
Each channel answers a different question — intent, demand, recall or trust. These pages set out what each one is good at, and what has to be in place before it can work.
Advertising services
Google Ads
→ AdvertisingMeta ads
→ AdvertisingRemarketing
→ AdvertisingYouTube ads
→ AdvertisingMeasurement & reporting
→ AdvertisingLocal visibility
→Not sure which channel fits?
The right starting channel depends on whether demand already exists for what you sell. Describe the business and we will say where to begin.
→What comes first
// Before any budget is spent
Measurement comes before the campaign. Until conversion events and call tracking are defined, the report and the demand the business actually receives will not agree — and that missing history cannot be recovered later.
Then account structure: which campaign tests what, which audiences must not bid against each other, and which message belongs at which stage. Budget moves toward whatever wins once the data says so, not before.
Ad accounts stay in your ownership throughout. Campaign management runs remotely for businesses across Türkiye and North Cyprus; what changes between markets is the geographic targeting, not the process.