Construction & Building industry

In construction the purchase decision is slow and made by several people. So the site should work less like a showcase page and more like a reference archive: completed projects, scale, delivery time and the methods used.

Visual material is decisive here — project photography, plans and process images say what text cannot. In Cyprus, where property is open to overseas buyers, an English project narrative and contact path are necessary rather than optional.

The structure of project pages decides whether the archive is useful. Keeping fields such as location, scale, delivery status and use type consistent across every project lets visitors filter their way to what they are looking for. Free-form project write-ups read well but do not support comparison.

Trust here is built with documents and concrete work. Photographs of completed projects, the scale worked at and any relevant certifications are more persuasive than phrases like "years of experience". Publishing progress images on ongoing projects also signals transparency and gives people a reason to return.

Should we build a project site or a corporate one?

They do different jobs. A corporate site tells the story of the company and its reliability; a project site sells a single investment and lives only as long as that project does. If you have a project actively on sale, a separate page or subdomain performs better than being buried inside the corporate site.

Should floor plans go on the site?

Publishing them means giving buyers the information they look for most; withholding them makes the first phone call about asking for the plans. Offering them both viewable on the page and downloadable hands the sales team a conversation that starts already informed.

Is it acceptable to mix renders with real photographs?

It is, provided it is clear which is which. Presenting a render of an unfinished project as a photograph creates an expectation problem with the buyer and becomes the most disputed subject at handover. A single line of caption under the image settles it from the start.

What gets printed for the site and the sales office?

Hoarding and facade graphics around the site, direction signage to the sales office, and the project catalogue and floor-plan sheets left behind after a meeting. Two things govern anything going outdoors: material that survives the weather and type large enough to read from a moving car. Both are settled at the design stage, before printing.