What decides the result in advertising is usually not the budget but how the budget is divided. We start with account structure: which campaign tests what, which audiences will not compete with each other, and which message appears at which stage.
Measurement is set up before the campaign. We do not go live until conversion events, form submissions and the distinction between callers and searchers are defined; otherwise the number in the report and the real demand the business receives do not match.
What we run
Google Search ads
Search campaigns bring the traffic with the highest purchase intent, which is why they are built first on most accounts. What matters is not the length of the keyword list but negative keyword discipline: an account that cannot filter out irrelevant searches spends a large share of its budget on clicks that will never convert.
Google Display and YouTube
Display and video inventory for brand awareness and remarketing. The measure on these channels is not the click but the view-through conversion; without the right attribution model, display campaigns look far less valuable than they are.
Meta ads (Facebook & Instagram)
The main channel for demand generation. Creative variety matters more here than targeting: a single image shown to the same audience fatigues within days. We do not treat creative production as separate from the ad account — because design and video are produced by the same team, generating variants to test does not require a separate supply chain.
Remarketing
Campaigns for people who visited the site, abandoned a form or watched a video. It is usually the most efficient line in the account, because it speaks to an audience that already knows the brand. Setup depends on the pixel and conversions API working correctly.
Measurement and reporting
Google Analytics 4, Google Tag Manager, conversion events and call tracking. Whether advertising is working can only be stated with a properly built measurement layer. Our reports are decision-oriented rather than dashboard-oriented: which campaign closes, which one receives more budget.
Landing pages and conversion
The page an ad leads to matters as much as the ad. A page that loads slowly or makes a form hard to complete on mobile wastes the traffic a well-built campaign delivers. We prefer to build the landing page alongside the campaign.
How we work
Measurement infrastructure comes first, then account structure; the period after launch is a testing period, and budget shifts toward the structures that win. What each line spends and returns is written plainly in every report.
Ad accounts remain the client's property; when the engagement ends, the data and history stay with you.
Where we work
Advertising management is remote work: we set up campaigns through the same process for businesses across Türkiye and North Cyprus. Geographic targeting differs by market — in a large market that means city and interest segmentation, while in a small one, separating on-island from off-island audiences is the adjustment that makes a difference from day one.
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How we work
Discovery
We align on goals, audience and scope in a short kickoff call.
Design
We shape the direction and review it together before production.
Production
We build with a clear scope and timeline, keeping you in the loop.
Launch
We deliver, hand over, and stay available with support packages.
Frequently asked
Is the ad budget the same as the agency fee?
No, they are separate lines. The ad budget is paid directly to the platform (Google, Meta) and goes entirely into delivery; the agency fee covers setup, targeting, creative and optimisation. Making sure those two are itemised separately when comparing quotes prevents most later surprises.
Whose name is the ad account in?
Yours. Ownership of the account and the history inside it should stay with the business; we take manager access. Rebuilding an account from scratch when you change agency, instead of transferring it, throws away every piece of conversion data and learning accumulated until then.
How long before we see results?
Search ads capture existing demand and usually start producing data within days; social ads create the demand themselves and need a longer warm-up. Judging a campaign by its first-week figures means switching it off before the system has learned who is interested.
What happens if we stop advertising?
Traffic largely stops — advertising is a door that stays open only while the rent is paid. Lasting visibility is built with search optimisation and content; the two are not alternatives, one is fast but rented, the other slow but permanent.
How are the contract and the monthly arrangement set up?
Work begins with a written agreement: scope, timeline, deliverables and price are set down at the start, and that protects both sides. Advertising management then runs as a monthly package; which channels are managed that month, which report is produced, and the fact that the ad budget is a separate line all appear in the same document. Most of the uncertainty that arises later comes from that separation not being written down at the outset.