A visual identity is more than a logo; it is your brand saying the same thing on a business card, a sign, a social post and a website. That is why the work starts with positioning: who the brand speaks to, and in what tone.
What we deliver is a system rather than a set of files: logo construction and its edge cases (small sizes, single colour, dark backgrounds), typographic scale, colour palette and usage rules. That lets your own team carry the identity forward without eroding it.
In a relatively small market like Cyprus, brand recognition spreads quickly — but so does inconsistency. Producing print and digital work from one place keeps a brand looking substantial even at a modest scale.
Which files you end up with matters as much as the design itself. Without a vector source the logo cannot be used at large sizes; without a press-ready PDF the printer has to rebuild the file. Transparent digital versions, single-colour and reversed variants are supplied in the same set.
Screen and print do not show the same colour the same way. A tone that looks vivid on a display can come out flatter in print, so colours are defined separately for each medium. Having those equivalents written into the guidelines keeps things consistent when work is later produced elsewhere.
The revision process is agreed up front too. Collecting feedback once, from one person, prevents the same file being pulled in different directions. Scattered comments usually contradict each other and the work circles instead of moving forward.
How we work
Discovery
We align on goals, audience and scope in a short kickoff call.
Design
We shape the direction and review it together before production.
Production
We build with a clear scope and timeline, keeping you in the loop.
Launch
We deliver, hand over, and stay available with support packages.
Frequently asked
How many revisions do we get?
Rather than capping a number, we work in rounds: the first picks a direction, the second develops the chosen one, the third handles final refinements. What usually stretches a project is not the count of revisions but feedback arriving piecemeal from different people.
Which files do you deliver?
A vector source file (AI or EPS), an SVG that scales without loss, a print-ready PDF and a set of web PNGs, all together. Without a vector file a logo cannot go onto signage or a vehicle wrap, which is why we treat the source file as inseparable from the delivery.
Who owns the copyright?
Usage rights pass to you once delivery and payment are complete, and you may use the work across your own channels without limit. For anything we would like to show in our portfolio we ask separately — we never publish unreleased work without your approval.
Can we take only the design and arrange printing ourselves?
Of course. In that case we hand over a print-ready file with bleed, trim marks and the correct colour profile. Tell us in advance what size and stock your printer works with and we prepare accordingly; adaptations made afterwards are the most frequent cause of delay.