Journal & insight
We share what we learn about web, SEO, branding and advertising.
Articles
Frequency, Creative Fatigue and the Right Response
Frequency is a diagnostic, not a target. When it climbs, do you refresh the creative, widen the audience or cap it? Each has a different cost.
Video Ad Objectives: Views or Conversions?
The objective you pick decides who the platform goes looking for. Why views and conversions chase two different people, and how to sequence them.
Negative Keywords: What Saves Your Ad Budget
In search ads, budget usually leaks not on the wrong click but on searches you never wanted; here's what a negative list stops.
Geo-Targeting in North Cyprus and Türkiye
Geo-targeting is not just picking a city: being somewhere differs from being interested in it, a radius often beats city limits, and scale changes the risk.
The Cost of Launching Ads Without Conversion Tracking
The ad dashboard shows clicks and cost; without a defined conversion, nobody ever learns which campaign genuinely brought in business.
Advertising for job ads and employer brand
The best candidate is usually not job hunting. Running recruitment ads like sales ads is what loses the person you most want.
Advertising for technology and SaaS companies
With a long sales cycle, managing ads by clicks misleads. Qualified demand, remarketing, and where measurement actually belongs.
Choosing a YouTube ad format and the first five seconds
On YouTube the objective picks the format: skippable in-stream, bumper, in-feed and Shorts. And why the first five seconds decide the rest.
Budget optimization in Meta ads
Getting more from the same spend: campaign structure, the learning phase, creative refresh and measurement setup.