Journal & insight
We share what we learn about web, SEO, branding and advertising.
Articles
Print and visibility for non-profits and associations
In an association working on a limited budget every printed item is a choice. Which materials earn their keep, and which sit on a shelf?
Printed documentation for biomedical and medical device firms
A technical buyer looks for a table, not a story. How to organise information in a product catalogue, a device label and at a trade fair.
Print and trust for finance and accountancy practices
In accountancy, print is less a promotional tool than a signal of seriousness. From letterhead to the presentation folder, where trust is built.
Advertising for technology and SaaS companies
With a long sales cycle, managing ads by clicks misleads. Qualified demand, remarketing, and where measurement actually belongs.
Print in construction projects, from the sales office to handover
From site hoarding to the handover pack: at which moment of the sale does printed work enter a construction project, and what must it carry?
Print for restaurants and cafés: from the menu to the packaging
Menus change, prices change, seasons change. Designing print around that change costs less than reproducing everything at each update.
Choosing a YouTube ad format and the first five seconds
On YouTube the objective picks the format: skippable in-stream, bumper, in-feed and Shorts. And why the first five seconds decide the rest.
Choosing a method for textile printing: screen, DTF and embroidery
On T-shirts and promotional work, quantity and colour count decide the method. Where screen, DTF and embroidery each fit, and how to prepare a logo.
Choosing materials for product label and sticker printing
A label decision starts with material, not artwork: where it sticks, what it endures, whether it must come off. Paper, vinyl, clear and adhesive types.