The first decision in a brochure is how many folds it carries. In a two-fold concertina the reader opens the panels in sequence, so the order of the message becomes physical: the cover raises a question, the inside explains, the back asks for action. In a roll fold the inner panels cannot share the same width — the panel that tucks inside must be cut a few millimetres narrower or it will not close.
Copy density is set by the folded size rather than the flat one. A layout that looks generous when open can compress into a third of that reading area once closed. Proofing the design in its folded state exposes this early, where a screen preview does not.
Distribution decides the material. Where 150gsm is enough for a brochure handed over in person, a piece left on a stand and expected to survive for days justifies heavier stock and a laminated surface.
Technical options
- Common sizes
- A4 (flat), A5 and DL (folded)
- Folds
- Single, concertina, roll fold, gate fold
- Stock
- 135–200gsm coated, matt or gloss
- Finishes
- Lamination, varnish, creasing and die-cut
Related services
Frequently asked
How many folds should a brochure have?
The number of subjects decides it. A single fold is enough for one service; where you are describing a three-stage process, a concertina establishes the sequence naturally.
Why does the fold line crack?
It shows on heavier stock and where dark solids meet the fold. Creasing before folding, and shifting dark areas away from the fold line, removes the problem.
Is a short print run of brochures worthwhile?
Digital printing makes short runs viable because there is no plate cost. As quantity rises, offset overtakes it; where that threshold sits depends on the size and stock of the job.