The surface a label sits on decides the choice. Standard adhesive holds on glass and flat plastic, while products stored in a fridge or freezer need a cold-temperature adhesive. On oily surfaces and small curved bottles, the label lifts at the edges unless a thin, flexible material is used.
The cut changes how the product reads. A square cut is quick and economical; a custom die following the product form makes the label look like part of the packaging. Combined with clear material it produces a "no-label" look, though this only works when it matches the background colour.
In food and cosmetics, the position of mandatory information — ingredients, warnings, batch codes — belongs in the design from the start. Squeezed in later, it becomes both unreadable and disruptive to the layout.
Technical options
- Materials
- Coated paper, clear PP, matt PP, kraft, silver foil
- Cutting
- Square, rounded corners, custom die-cut
- Adhesive
- Standard, cold surface, removable
- Format
- Sheets or rolls (for applicator machines)
Related services
Frequently asked
Which label suits refrigerated products?
An adhesive formulated for cold, damp surfaces is required. Standard adhesive gradually lifts at the edges where condensation forms.
Does a clear label suit every product?
It looks very clean where the background is smooth and a single tone. On patterned or gradient packaging a clear base reduces legibility, so a white base is safer.
When are roll labels necessary?
They are required when an applicator machine is used instead of hand application. Because winding direction and core diameter vary by machine, those values need checking before ordering.