The detail that decides a business card is usually not the design but the stock. A card under 300gsm feels flimsy in the hand; the 350–400gsm range holds its shape even after a pocket. Matt lamination resists fingerprints and softens the touch, while gloss deepens colour but shows marks.
Finishes here are a tool of hierarchy rather than decoration: spot gloss applied only to the logo lifts it off a matt field. Embossing and foiling do the same work through relief and shine. These effects earn their place when planned with the design, and usually crowd it when added afterwards.
Leaving the reverse blank is a common waste. The back gives room for a QR code, a short list of services or a single positioning sentence — it is usually this side that turns a card from a contact detail into a reminder.
Technical options
- Common sizes
- 85 × 55 mm (standard), 90 × 50 mm (European)
- Stock
- 300–400gsm coated, bristol, kraft, textured
- Finishes
- Matt/gloss lamination, soft touch, spot gloss, emboss, foil
- Printing
- Single or double sided, four colour
Related services
Frequently asked
What weight should a business card be?
350gsm is a balanced choice for most work: it feels solid without pushing the cost up sharply. For a heavier presence, 400gsm or a duplexed two-ply construction is worth considering.
Can you print a card you did not design?
Yes. We check your file for bleed, crop marks, colour profile and resolution and bring it to print-ready condition; where something is missing we tell you what needs to change.
Should a business card carry a QR code?
It is worth it when the code leads somewhere specific. A QR pointing at a generic homepage rarely gets used; one that opens WhatsApp, a map location or a quote form is scanned far more often.