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Signage & vehicle wrapping

Signage is the only advertising medium that keeps working when you are closed.

Coverage · Türkiye & North Cyprus
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Legibility in signage starts with light. An unlit sign disappears in the evening, while illuminated channel letters or a backlit structure keep marking the business after dark. Which type suits depends on the position of the façade and the ambient light around it.

Material follows the character of the frontage. Acrylic channel letters read modern and clean; chrome or stainless applications add corporate weight; timber and kraft textures sit better on boutique premises. The same logo leaves a different brand impression in each.

On vehicle wraps the curves decide everything. Door handles, window edges and deep recesses make vinyl hard to lay, so critical design elements should not fall there. And because it is read in motion, the message count needs to be even lower than on a poster.

Installation affects lifespan as much as material does. If the number and position of fixing points are not calculated for wind load, a large sign flexes in the first strong gust and the fixings begin to fatigue. For illuminated builds the electrical supply has to be prepared before installation; cable pulled afterwards stays visible and means drilling the facade again.

Close to the coast, salt-laden air accelerates corrosion on metal parts, so stainless or coated fixings make a real difference. On facades in full sun, vinyl and paint fade over time, with reds and oranges shifting fastest. During maintenance, replacing LED modules as a group rather than one at a time avoids visible differences in colour temperature.

Technical options

Sign types
Channel letters, lightbox, acrylic, totem, wayfinding
Illumination
Internal LED, backlit halo, unlit
Vehicles
Full wrap, partial wrap, lettering and logo
Materials
Acrylic, aluminium composite, vinyl, timber

Related services

01
Graphic Design & Production
A consistent visual language for your brand through logos, identity, brochures and presentations.
02
Branding & Strategy
A solid foundation for your business through positioning, messaging and brand strategy.

Frequently asked

Is a permit needed for signage?

Most municipalities require an application and impose size limits for façade signs. Confirming your local rules before production avoids the cost of taking a sign down later.

Does a vehicle wrap damage the paint?

With quality vinyl and correct removal the original paint is preserved, and it even provides some protection from the sun. Damage usually comes from unsuitable film left on too long.

Do illuminated signs use much electricity?

LED illumination draws considerably less than older fluorescent systems and runs far longer without maintenance.

How is the size of a sign decided?

The size follows from the usable width of the facade together with the distance the sign will be read from. Filling the facade completely does not always give a better result; space left at the edges makes the lettering easier to read.

Built-up letters or a flat panel?

Built-up letters are produced individually and mounted on the facade, giving a more corporate look with depth. A flat panel is a single piece, simpler to install and lower in cost, and suits signs that need to carry more information.

How long before signage is installed?

Fabrication and installation run on two separate calendars here. Even once manufacturing is done, fitting depends on the crew and, where needed, on a crane or platform being free. Jobs requiring an electrical connection add another step of coordination. Where a municipal permit is involved, that process rather than we set the timeline, which is why starting the application early is worth doing.

How is signage handled in another city?

Signage is not a job that ends when it is sent; what governs it is installation rather than shipping. At a distant site the plan is built around the fitting crew and, where needed, an access platform being free — not around the fabrication leaving the workshop. Where an electrical connection or a municipal permit is involved, that coordination matters more still, because those steps happen on site and in order.

Can signage be proofed?

A screen proof only goes so far here, because the real uncertainty appears after dark. On illuminated work a colour relationship that looks balanced in daylight can invert at night: light grounds bleed and swallow the lettering, while light type on a dark ground reads more sharply than it does by day. Decisions on illuminated work are therefore made by seeing a produced section on site once it is dark.

Is a vector file mandatory for signage?

It is, because the cutting paths for the lettering and the panel are generated straight from that file; the machine follows a path rather than an image. The file also needs its dimensions stated plainly: signage is usually larger than anything a screen can show, so unless the scale is written down it cannot be verified.

Does quantity mean anything in signage?

In practice, no. A sign is not a series-produced item but a single fabrication job with its own dimensions and fitting location; two signs for two branches are usually planned as two separate jobs. The one place quantity matters is a chain that needs many signs at the same size, and even there the saving comes from buying material in bulk.

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