Legibility in signage starts with light. An unlit sign disappears in the evening, while illuminated channel letters or a backlit structure keep marking the business after dark. Which type suits depends on the position of the façade and the ambient light around it.
Material follows the character of the frontage. Acrylic channel letters read modern and clean; chrome or stainless applications add corporate weight; timber and kraft textures sit better on boutique premises. The same logo leaves a different brand impression in each.
On vehicle wraps the curves decide everything. Door handles, window edges and deep recesses make vinyl hard to lay, so critical design elements should not fall there. And because it is read in motion, the message count needs to be even lower than on a poster.
Technical options
- Sign types
- Channel letters, lightbox, acrylic, totem, wayfinding
- Illumination
- Internal LED, backlit halo, unlit
- Vehicles
- Full wrap, partial wrap, lettering and logo
- Materials
- Acrylic, aluminium composite, vinyl, timber
Related services
Frequently asked
Is a permit needed for signage?
Most municipalities require an application and impose size limits for façade signs. Confirming your local rules before production avoids the cost of taking a sign down later.
Does a vehicle wrap damage the paint?
With quality vinyl and correct removal the original paint is preserved, and it even provides some protection from the sun. Damage usually comes from unsuitable film left on too long.
Do illuminated signs use much electricity?
LED illumination draws considerably less than older fluorescent systems and runs far longer without maintenance.