Iskele service area
In Iskele the buyer often commits before ever seeing the property. In a housing market open to foreign investors, the task of design is to make something that does not exist yet feel credible.
The area is the island’s fastest-growing construction and investment corridor. A large share of buyers sit abroad; the decision runs long, moves through several languages and happens almost entirely on a screen. That places a very different burden on a page than an ordinary corporate site carries: it has to establish trust, not merely inform.
Three things matter most in practice: visualisation that explains a project not yet built, a layout that states the delivery schedule and payment plan without ambiguity, and a narrative the buyer can read in their own language. A large decision taken from a distance forgives no detail left vague.
What we focus on here
The kind of work we produce in this region
Frequently asked
How do you show a project that has not been built?
Through visualisation and motion. Where no photograph exists, three-dimensional imagery is the only tool that lets a buyer assemble the space in their head, supported by a readable presentation of the delivery schedule and payment plan.
How many languages should we publish in?
Your buyer profile decides that; English is unavoidable on most projects and anything beyond it depends on your target markets. What deserves attention is less the quality of translation than building each language around how it is actually searched.
How do we handle contact with a distant buyer?
Setting up a flow you can answer quickly matters more than how the site looks; an investor is usually comparing several projects at once, and whoever replies first moves ahead.